Zeman RV Resorts

The RV resort space in the US is niche. Zeman RV Resorts runs over twenty premium RV resorts across the United States – Alabama, Illinois, New York, New Jersey, Maine and Rhode Island to name a few – although most are concentrated in Florida. Zeman's resorts are more akin to lifestyle brands, including clubhouses, pools and constant activities on offer.

We spoke to Courtney Kilpatrick about how Zeman have been busy slingshotting themselves into a post-pandemic world with some new technology.

Old-School Frustrations

"We've been in the RV space for over six years now and we used to have a really archaic piece of software managing things. Once we were set up with our new PMS (RMS Cloud), we looked into their Revenue Management integrations.

"RM software is a very new concept to the RV parks in the US – even larger groups had not adopted it until very recently. We all used to run our businesses using very simple rate tables!

"Most systems are focused on hotels, which is not ideal for us. Many RMS algorithms base their rates off of competition and look at regional hotel property data, instead of focusing on pure demand. The reality with the RV business is that it's niche and we aren't actually competing with most of those local properties. So the fact that FLYR for Hospitality's algorithm focuses on demand and not compsets really stood out.

"When we actually tried FLYR for Hospitality, it was just so straightforward to use compared to all the others."

Instant Results

"Implementation was super easy as FLYR for Hospitality is seamlessly integrated with RMS Cloud, plus the onboarding team was always there to help. We were able to onboard the first three properties all at once and it only took a few weeks.

"The switch to automation versus doing things manually has been a game changer. Revenue management now feels like it's 'out of sight, out of mind'. I never have to worry about anything."

"We essentially have three tiers of products – Standard, Premium and Elite – and FLYR for Hospitality is really helping us optimise them. The platform works particularly well at our properties that see more transient business. For example, our 'Seasons in the Sun' property has been hitting 100 percent occupancy and the rates are being pushed really nicely."