Líbere Hospitality

Líbere Hospitality is part of Spain's disruptive All Iron Group and operates a mix of serviced apartments, aparthotels and hostels across the Iberian peninsula. Their parent, All Iron Group, is a tech forward company comprising a venture capital arm alongside an innovative real estate business.

We spoke with CEO Mikel Rodriguez Uranga about how they are leveraging their in-house technology experience to help manage revenue.

Old-School Frustrations

"In 2019 we made the switch to the Mews PMS. One of the main reasons was that their open platform allowed us to integrate with all the software we had developed internally.

"Nobody in our company had worked in hospitality before we opened our hospitality operations a few years ago. Nonetheless, we all had strong backgrounds in technology, data and business and so we were always rigorous at doing our research and analysis on what software to add to our tech stack.

"We studied three or four RMS providers. In short, we ruled everyone out as their pricing algorithms were all focused on CompSets…except FLYR for Hospitality. We want to partner with vendors that are disrupters and, when it comes to revenue, focusing on demand is all important.

"We have many different people in various departments looking at revenue so ease-of-use was a factor. We don't have GMs at our properties as everything is centralised so we have people in operations, marketing and sales all using the platform and it's very intuitive.

"FLYR for Hospitality also has the ability to handle a complex inventory mix like we have with aparthotels, serviced apartments, hostels and hotels."

Instant Results

"This summer is forecast to look as good as the summer of 2019. We feel very comfortable with the decision engine's pricing recommendations. Automated pricing works really well both several months out and with a super short booking window.

"There's also been some massive efficiency savings – we have not even needed to hire dedicated revenue managers as a result. That's not normal! So it's really helped our labour cost structure, which has been particularly important in the last year!"