C&C Revenue Management

With almost twenty properties in their portfolio, C&C Revenue Management are experts in running RM for properties in highly dynamic and competitive markets within the Netherlands and the low countries. Their niche tends to be boutique city hotels with three or four stars including the likes of Hotel2Stay and CityHub.

We spoke to founder Chris Chang about their approach to technology and revenue management.

Old-School Frustrations

"The main reason for updating our tech stack was to find efficiency savings. We thought that automation could be seriously useful with all the heavy lifting we were doing with revenue management in particular.

"We never considered the legacy RMS players as we wanted something that was future-proof and that was affordable. Those old vendors charge a crazy amount for implementation and the monthly fees don't flex around our kind of business.

"We looked at three modern RMS providers including FLYR for Hospitality. Their philosophy was the closest to what we believed in – it's all about demand. Like them we believe that most of the secondary data is noise so it's better to focus on pickup as the primary indicator.

"They also stood out from the competition as it's easy to accept or decline rates or even make adjustments at a room type level as, after all, a family room will always behave differently to a single room!"

Rapid Implementation

"Most of our properties are running on the Mews PMS and their two-way integration is seamless. As a result, onboarding was crazy fast. The first property was done over the weekend – we started the onboarding on Friday and went live that following Monday. We were then able to onboard a dozen properties in one go straight afterwards and that was all done within a few days."

Instant Results

"It really has been a new paradigm of revenue management to get used to and we have had to transform how we think about pricing. The system's automation helps us with all the heavy lifting of the day to day pricing while letting us adjust things here and there as we see fit.

"Another thing is the flexibility the platform has when handling different kinds of inventories, which has helped a lot with our hostels. Multiple bedrooms or rooms without showers are fundamentally different products so it's great to be able to easily manage that within the same system."

Commercial Intelligence

"The reporting functionality was a massive plus. Analytics allows us to inform our clients about what they need to know and it's all automated. We use the pickup overview a lot for our management clients and we can easily schedule reports to be sent out weekly.

"Another cool example is the reports we've created showing breakfast revenue at properties, which really showcases how guests are spending internally. The support team have been really responsive – to the point where they are actually solving problems, which is not always the case with other Customer Support teams!"